What defines the value of a product?

A product must fulfil the function for which it was created.

However, there are other values, those that go beyond utility.

These are values that are more focused on emotions, pleasure and our connection to the product.

These values are aesthetics, elegance and minimalism.

Aesthetics simplifies our relationship with the product.

Elegance allows us to appreciate every detail from a new perspective.

And minimalism leads us to appreciate its purest essence.

These three values transform any everyday object into something extraordinary, into a product you want to own.